Plain packaging has backfired in Australia – don’t bring it to the UK

From: The Spectator

Only one country in the world—Australia—has experimented with standardised packaging for cigarettes. Quite reasonably, people said that until hard evidence emerged from there it would be unwise for the UK Government to introduce a policy that could have serious consequences in terms of crime, compensation for deprivation of intellectual property rights and breaking of our world trade obligations. Critics argued that this was little more than a delaying tactic. But Sir Cyril Chantler, who conducted a review of the public health effects of introducing standardised packaging, reported in April that it was ‘too early to draw definitive conclusions’ from what had happened in Australia.

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Last week, eighteen months after the Australian Government’s plain packaging laws came into force, new data was published in the Australian, the respected national newspaper, which showed that tobacco sales increased by 59 million individual cigarettes or roll-your-own equivalents last year. This increase is modest – 0.3 per cent – but goes against a 15.6 per cent fall in tobacco sales over the previous four years. This evidence—with the changing consensus opinion in Australia on plain packaging—should, at the very least, prompt the UK Government to pause for thought before implementing similar legislation.

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It’s time for a rethink in this country too. An investigation this month by the Sun revealed that foreign criminal gangs (who are already flooding Britain with dangerous fake cigarettes) are gloating that they will profit even more if standardised packaging is introduced in the UK. They told the Sun’s undercover team that ‘the switch to plain packaging will make their fraudulent trade easier, cheaper and more difficult to detect.’ Indonesian forger Fauz Firdaus even punched the air and exclaimed ‘plain packaging … I support the UK Government!’.

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