What a ban on e-cigarette flavors could mean for smokers

From: MarketWatch

There are 7,000 flavors available for e-cigarettes, but all but one are banned for traditional cigarettes

By Alessandra Malito

E-cigarettes come in more than 7,000 flavors. By comparison, traditional cigarettes only come in one of those — menthol. What would happen if regulators were to ban flavors in e-cigarettes?

• If the Food and Drug Administration banned the flavors in e-cigarettes but allowed them in traditional, or combustible, cigarettes, e-cigarette use would decline by more than 10%

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