CRE Brazil, an NGO which routinely reports on tobacco related issues, indicates that there is considerable interest in a study conducted by the Institute for Pharmacological Research in Milan Italy. The study concludes:
“Our data indicate that 739,000 Italians have already tried IQOS, including 329.000 never smokers,” wrote researcher Xiaoqui Liu, of the Institute for Pharmacological Research ‘Mario Negri’ in Milan, and colleagues. “Moreover, another 1,205,000 Italian adults, including 619,000 non-smokers expressed their intention to try IQOS in the future.”
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