CRE Brazil, an NGO which routinely reports on tobacco related issues, indicates that there is considerable interest in a study conducted by the Institute for Pharmacological Research in Milan Italy. The study concludes:
“Our data indicate that 739,000 Italians have already tried IQOS, including 329.000 never smokers,” wrote researcher Xiaoqui Liu, of the Institute for Pharmacological Research ‘Mario Negri’ in Milan, and colleagues. “Moreover, another 1,205,000 Italian adults, including 619,000 non-smokers expressed their intention to try IQOS in the future.”
Read the article.
Submit your comment by clicking here.
CRE USA does not have the resources to comment on each and every study contained on this website but is providing a mechanism for others to make comments on the said study on this website. Nonetheless it should be noted that the study concluded that the respondents “tried” the product not that they converted to its use. Please use this link for private communications to CRE. http://www.thecre.com/contact.html
What are the next regulatory steps for PMI following the TPSAC meeting?