FDA deeming regulations that were set to go into effect in August 2017 would have made it improbable, if not impossible, for small vaping manufacturers to survive. The regulations required an extensive application process for each new product, with the cost of each application estimated at $400,000.
When new FDA commissioner Scott Gottlieb took the helm in May, he also took a different stance. Not only did he delay the deadline set to decimate the vaping industry, but he noted the application process would be reviewed. He also proposed a shift of focus. Instead of regulations that appeared to vilify vaping, he put the target on the most dangerous delivery method of nicotine.