Philip Morris outlines its plan for IQOS’ introduction in the US

From: CNBC

IQOS isn’t for sale in the U.S. yet, but Philip Morris USA is already planning its rollout.

The Food and Drug Administration is reviewing Philip Morris International‘s proposal to sell IQOS and another to allow it to be marketed as a product that is less riskier than conventional cigarettes. If approved, the Altria unit will have sole distribution rights to market PMI’s IQOS in the U.S.

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