How Sweden got nearly all of its citizens to stop smoking

From: The Denver Post

By Joe Nocera | Bloomberg View


Do you know how astonishing that is? A few years ago, the medical journal The Lancet launched a campaign for “a tobacco-free world by 2040.” Its definition of “tobacco-free” was a smoking rate of less than 5 percent. Sweden is basically there.

Why have Swedes stopped smoking? Because Sweden has adopted a “harm reduction” strategy: It has largely replaced deadly cigarettes with a product that supplies users with both nicotine and tobacco yet doesn’t increase the odds of dying the way smoking does. That product is called snus (it rhymes with goose).

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