NJOY files for bankruptcy, blaming poor sales and compliance costs

From: ECigIntelligence

Written by Barnaby Page

NJOY, one of the best-known and longest-established U.S. e-cigarette makers, hasĀ filed for bankruptcy.

The firm citesĀ the market failure of its upgraded King disposable product in 2013-2014, followed by expenditure on relaunching the NJOY brand itself.

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