E-Cigarette maker challenges EU directive as debate over regulation intensifies

From: Retail Gazette

Charlie Mitchell

E-cigarette brand Totally Wicked has announced today it is to launch a legal challenge against the EU’s Tobacco Products Directive. Alongside the UK’s MHRA, the Directive has announced its plan to regulate e-cigarettes in the UK as a ‘medicine by function’ from 2016. Electronic cigarettes are currently regulated only by general product safety regulations.

After 100 scientists and experts petitioned the WHO for greater regulation of the industry, a recent report by the Journal of Addiction has argued that regulation would “damaged health on a big scale”, according to the paper’s author Peter Hajek. This news will only fuel the “ferocious” debate taking place over the future of the electronic cigarette market.

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