Consumers face a barrage of product claims each day. These claims create consumer expectation of safety and product performance and, assuming they are accurate, facilitate well informed choice. But increased scrutiny of claims, especially where the claim involves potential health outcomes, means that claim substantiation and the science behind it are more important than ever.
Scientists told the audience at the 244th National Meeting & Exposition of the American Chemical Society (ACS) in Philadelphia that greater collaboration is needed to ensure that product claims are based on the best available scientific evidence. ‘What we need is not science for science’s sake, but science for society’s sake,’ said David Richardson, a speaker at the Symposium entitled ‘Science and the Law: Analytical Data in Support of Regulation in Health, Food and the Environment.’ Richardson said that ‘regulators must ensure that any claims are based on the best available scientific evidence and using the best tools and methods available in order to ensure the highest standards for consumers, while at the same time fostering and advancing innovation in the products they regulate’. This, he said, can only be achieved if all interested parties, whether they be NGOs, academics, regulators or industry scientists are brought together to advance regulatory science and leverage its potential to promote and protect public health.
Speakers at the symposium discussed claims made in the realm of regulated products, ranging from the very familiar: health and nutritional claims on food to the newer, less familiar territory of potential future claims around ‘modified risk’ tobacco products, which according to the Family Smoking Prevention and Tobacco Control Act of 2009 (FSPTCA) also comes under the remit of the US Food and Drug Administration (FDA). The FDA is currently the only regulator with a mandate to evaluate submissions to place modified risk tobacco products on the US market.
Richardson, a food scientist, at Reading University in the UK says that the use of claims in the food and dietary supplement market is widespread. But supermarket shelves may look very different as regulators crack down on false and misleading claims.
In the EU for example, regulation published in May this year (Regulation EC No 432/2012) concerning the well-established nutrient functions of vitamins and minerals could see hundreds of nutritional and health claims become illegal. The European Commission has published a list of more than 1600 unauthorised claims on the EU Register. All labels and commercial communications must comply with the regulation by 14th December 2012 following a six-month transitional period.