FDA states it is going to:
“to conduct educational and public information programs relating to the safety of regulated medical devices and radiation-emitting products. FDA must conduct needed research to ensure that such programs have the highest likelihood of being effective. Improving communications about medical devices and radiation emitting products will involve many research methods, including individual in-depth interviews, mall-intercept interviews, focus groups, self-administered surveys, gatekeeper reviews, and omnibus telephone surveys.”
An effective communications program involves the identification of target audiences, assessing the effectiveness of alternative messages and performing evaluative research concerning the best methods for dissemination of the referenced materials.