Obama Privacy Proposal Might Not Be Sufficient for Big Data, FTC’s Brill Says

Fron: Bloomberg/BNA

By Alexei Alexis

A U.S. consumer privacy “bill of rights,” as outlined by the White House, might not be sufficient on its own to address the emerging world of big data, Federal Trade Commissioner Julie Brill said March 5.

Although the proposal would represent an important step forward, it might need to be supplemented by data broker legislation and other solutions, Brill said at an event hosted by Microsoft Corp.

In February 2012, the White House called on Congress to pass a Consumer Privacy Bill of Rights for the digital age . Under the proposal, the Federal Trade Commission would have new authority to write and enforce general privacy rules for the first time.

Obama Proposal Analyzed

Fred H. Cate, distinguished professor and C. Ben Dutton professor of law at Indiana University Maurer School of Law, said the White House proposal is rooted in the unrealistic premise that consumers should be given the right to exercise full control over the collection of their personal data, both online and offline.

“With this massive amount of data flowing around us, it’s simply not going to be conceivable,” Cate, who is a member of the advisory board for Bloomberg BNA’s Privacy & Security Law Report, said.

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