From: Deseret News
Michael De Groote
Which marketing list are you on?
Is it the list of seniors with dementia? Are you on the list of impulse buyers? Maybe you are on the list of people with “newly activated credit cards” or “obese and morbidly obese consumers.”
Maybe you show up on “badcustomer” or on people with “mental health problems.” There are even marketing lists of rape victims, people with addictive behaviors, people suffering from AIDS, and lists of police officers, according to testimony given before the U.S. Senate by World Privacy Forum’s executive director, Pam Dixon.
These are just a few of the many lists created by data brokers, companies that scour the Internet and other public and private records to compile everything from your age to what you bought, when you bought it, what you responded to, what you posted on Facebook, and on and on — anything that will give companies an edge when they try to sell you things.
The records data brokers create are permanent and under virtually no regulation.
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