4. The White House got interested. Staffers in the National Economic Council recognized the global swirl around data privacy and began meeting with major corporations to get feedback on a potential privacy framework.
5. States took matters into their own hands. California passed a law putting restrictions on Google, Facebook and other companies in the business of gathering data directly from consumers. Vermont also passed its own privacy law this year aimed at data brokers.
- That patchwork of different rules makes it tough for internet companies to do business across states — so they’d rather have a national law to pre-empt the states.