Google Draws Federal Privacy Complaint Over New Shopper Tracking Program


The Electronic Privacy Information Center is asking the FTC to take a closer look at Google’s new advertising program that attempts to tie consumers’ online actions with their later purchases in physical stores.

The complaint alleges that Google has managed to gain access to a massive and valuable trove of consumer data — credit and debit purchase records — but has not said how it came by that data, nor has it given customers a way to decline being part of the program if they so desire.  The group also complains that Google is using a method to protect the data that is secret — thus unvetted by outsiders and potentially vulnerable to a breach.

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