New EU privacy rule could cost U.S. firms billions

From: USA Today

, USATODAY

SAN FRANCISCO — U.S. tech firms that don’t adequately warn users in Europe how their information is going to be used could face fines in the billions of dollars under a new European privacy protection directive expected to be agreed upon Tuesday.

The new privacy directive requires tech companies clearly inform users what information about them is being collected and how it will be used, and get their consent to that use. It has been in the works for several years and will replace a patchwork of laws from the 1990s.

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