From: Forbes
Antoine Gara, Forbes Staff
“By now you’ve heard about individuals whose identities have been stolen by identity thieves . . . LifeLock protects against this ever happening to you. Guaranteed.”
“Please know that we are the first company to prevent identity theft from occurring.”
“Do you ever worry about identity theft? If so, it’s time you got to know LifeLock. We work to stop identity theft before it happens.”
Those are the promises that ubiquitous data security company LifeLock made to consumers in television and radio advertisements nationwide. However, the Federal Trade Commission said on Tuesday afternoon LifeLock both failed to deliver on its pledges, or live up to a 2010 regulatory sanction, which barred the company from making false claims about the quality of its data protection services.
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However, between October 2012 through March 2014, the FTC says LifeLock not only misled customers on their protection by equating its services with the types of protection consumers’ receive from larger financial institutions. It also violated the 2010 order by failing to establish and maintain a comprehensive information security program to protect its users’ credit card, social security, and bank account numbers.
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