October 1st, 2012
Editor’s Note: Financing federal programs outside the appropriation’s process reduces funding available for other programs
From: Boston Herald
FDA taps 6 ad agencies, including Mullen, for anti-tobacco campaign
By Ira Kantor
The Food and Drug Administration has chosen six ad agencies to help it develop and implement large-scale, nationwide public health education campaigns designed to change attitudes and behaviors toward using tobacco.
The agency confirmed today that agencies handling different tasks under the contract include Mullen Communications, WPP’s Grey Global Group, independent agency Riester, the American Legacy Foundation, True North Communications (DraftFCB), and Interpublic Group’s Campbell-Ewald.
September 26th, 2012
By Jane Kwiatkowski
It’s called “vaping” — puffing on an electronic cigarette.
Actor Johnny Depp vaped in “The Tourist,” and actress Katherine Heigl used an electronic cigarette a while back on “The David Letterman Show.”
Electronic cigarettes, made of plastic and metal, have no tobacco. A battery heats a solution that contains propylene glycol (approved by the FDA as a food additive) to create a vapor that users inhale. The solution, contained in a disposable cartridge, is available in dozens of flavors and with various levels of nicotine.