$ 390 Million: The Legacy of Financing Federal Programs Through Taxes on the Regulated Industry
Editor’s Note: Financing federal programs outside the appropriation’s process reduces funding available for other programs
From: Boston Herald
FDA taps 6 ad agencies, including Mullen, for anti-tobacco campaign
By Ira Kantor
The Food and Drug Administration has chosen six ad agencies to help it develop and implement large-scale, nationwide public health education campaigns designed to change attitudes and behaviors toward using tobacco.
The agency confirmed today that agencies handling different tasks under the contract include Mullen Communications, WPP’s Grey Global Group, independent agency Riester, the American Legacy Foundation, True North Communications (DraftFCB), and Interpublic Group’s Campbell-Ewald.
The maximum ceiling for the contract, which was devised a year ago, is $390 million over a period of five years.
