Heat-not-burn IQOS sells 1.9 million

From: Korea Joongang Daily
Philip Morris Korea celebrates IQOS first anniversary at the Four Seasons Hotel in Seoul Wednesday. [YONHAP]

In its first year on the market, the heat-not-burn cigarette IQOS sold 1.9 million devices and became one of the top five cigarette brands in the country, Philip Morris Korea said Wednesday.

“Only nine months after its release, IQOS achieved 7.3 percent market share for cigarettes,” said Philip Morris Korea CEO Chong Il-woo at a ceremony held in central Seoul to celebrate the brand’s first anniversary.

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