“patently dishonest” The American Vaping Association Challenges the CDC’s “Kristy” Ad
From: Wired
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One CDC ad relies on anecdotal evidence to make its point. It features a story from an e-cigarette user, a 35-year-old wife and mother named Kristy from Tennessee who says she started smoking e-cigarettes hoping to quit combustible cigarettes. Instead, she began to smoke both, until her lung collapsed. The American Vaping Association reportedly called the ad “patently dishonest,” saying that it implies vaping led to lung disease, when in reality Kristy had gone back to smoking cigarettes alone in the months before her lung collapsed. . . .
