Why Customers Choose E-Cigarettes
From: Convenience Store Decisions
Electronic cigarette sales are surging. CSD partnered with Study Hall Research to go inside the minds of e-cigarette consumers to learn
what motivates their tobacco purchases.
By John Lofstock, Editor and Josh Tahan, Study Hall Research
The prevalence of electronic cigarette usage amongst the general population is growing and analysts are predicting the category now accounts for more than $500 in retail sales in the U.S.
The category’s popularity has grown at a record pace. “E-cigarette sales have been growing at over 30% annually,” Bonnie Herzog, managing director of beverage, tobacco and convenience store research at Wells Fargo Securities LLC,” told Convenience Store Decisions. “E-cigarette sales could surpass the sales of traditional cigarettes in the next decade.”
New products and the long-term market for e-cigarettes is creating a renewed optimism in the tobacco category. To understand why this category has grown so quickly with consumers and what is motivating them to buy electronic tobacco products, CSD partnered with Study Hall Research to communicate directly with e-cigarette consumers.
In April 2014, Study Hall Research surveyed over 500 adults aged 18 or older about their perceptions of e-cigarettes. Respondents were asked about their usage of traditional tobacco products, electronic cigarettes, purchase channels and other ‘smoking’ related questions.
