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Jan
30

Report Reveals How NGOs Around the World Use Online Technology and Social Media

PR Newswire published an article titled, “Report Reveals How NGOs Around the World Use Online Technology and Social Media.” The article reads in part as follows;

Public Interest Registry, the not-for-profit operator of the .org, .ngo and .ong domains and Nonprofit Tech for Good today revealed the results of the “2017 Global NGO Online Technology Report.” The second annual report uncovers how non-governmental organisations (NGOs) worldwide use web, email and mobile communications, online fundraising tools, and social media.

The report details the key findings from a survey of 4,908 NGO respondents from 153 countries across Africa, Asia, Australia & Oceania, Europe, North America and South America. Compared to the 2016 survey, the report nearly doubled in the number of participants. Findings in the report include regional comparisons of how NGOs use the internet to build awareness and raise funds, as well as whether NGOs find specific online and mobile communication tools to be effective for their communications and fundraising strategies.

Key findings globally include:

  • 92 percent of respondents have a website. Of those, 78 percent are mobile-compatible.
  • Only 38 percent regularly publish a blog
  • More than 68 percent of survey respondents noted that their organisation uses the .org domain, compared to 9.2 percent that use the .com domain
  • Email dominates as the preferred form of communication to donors, with 71 percent of respondents regularly sending email updates, whereas 15 percent regularly send text messages to supporters
  • 67 percent of respondents accept online donations

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