OMB Looks to Bolster E-Gov Marketing Click to learn more.
Through new efforts to market e-government initiatives, OMB and other agencies are out to change a pattern that has few people using the federal government’s online systems. In addition to having agencies better assess how much the public knows about the various e-government initiatives, the new plan consists of effectively identifying ‘targeting audiences’ -- and then reaching out to them.
“Several leaders of the e-government initiatives have been marketing their services, most notably those spearheading the Internal Revenue Service's Free File initiative, but more can and should be done, said Karen Evans, OMB's administrator for e-government and information technology.”
Said Bob Dix, staff director for the House Government Reform Committee's Technology, Information Policy, Intergovernmental Relations and the Census Subcommittee: “The first step is to let people know that these access points are even available.”