Basically we want to publicize the existence of environmental entrepreneurs; individuals who use the proven techniques of the private sector to solve societal problems.
Environmental/social entrepreneurs are common outside the US; their existence in the US is limited to academic reviews.
I want to encourage our best minds to become social entrepreneurs and be satisified with rewards other than financial rewards mainly through personal recognition in the media and recognition by their peers.
This article in the The Environmental Forum published by the Environmental Law Institute identifies five such entrepreneurs; please see http://thecre.com/pdf/Tozzi_Levinson_Forum_2014_Jan-Feb.pdf
I would like private sector firms to use some the funds they spend on Corporate Responsibility/Sustainability to develop social/environmental entrepreneurs.
The development of social entreprenuers could add to the bottom line of the nation, its citizens and its corporations.
Here is some background on me