From: HME News
by: Elizabeth Deprey
More and more lately, when I ask providers “What’s new?” they talk about their retail efforts. Either they’re just getting started, amping them up or opening up new locations to continue growing their retail income.
I spoke a little while ago to Eric Hagen, who’s moving to a space in October that will have three times the showroom space. What’s the secret to his success? Understanding why his customers come in the door.
There’s a key difference between big box retailers and HMEs branching into the retail market, he said. HME customers don’t want to buy HME, he said—they need it.