Some Sierra Club chapters are leading the opposition to the Sierra Club’s endorsement with the entire board of directors of a northern Michigan Sierra Club chapter resigning in protest. A former chapter leader claimed that the Sierra Club "sold their soul to the highest bidder." Most perplexing was the former official stating that the "Sierra Club has been fighting against Clorox for decades, trying to get them to be responsible. Now we're partners with them? It doesn't make any sense." Apparently the activist is unable to understand the concept of victory since the Green Works products demonstrate that the company is being responsible.

Other critics of the agreement said that if "the Sierra Club aligns with anyone...it should be a smaller pioneer in the field..." A company official explained that smaller manufacturers’ "products aren't as widely available...and are more expensive. The goal is to make green cleansers as popular with Wal-Mart shoppers as with patrons of organic co-ops."

Ultimately, grassroots activists need to decide just what they are trying to achieve. Are they really trying make a substantive environmental difference, or do they prefer to remain cloistered professional protesters whose opposition is its own reward?

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See Green Works website