From: Vaping Post
British American Tobacco Plc, (BAT), has launched its own Heat Not Burn, HNB, electronic cigarette, Glo, which will start selling in Japan next month. This product will be directly competing with Philip Morris International Inc’s own product, iQOS, and will be sold at a significant 20% lower price than the latter.
Learning from their competitors
The Japanese people are known for their love of gadgets, hence there is no doubt that this will be tough competition for the other two devices. “Japanese consumers are always hungry for innovation and we want to be the number one in the Japanese market,” added Donato Del Vecchio, a spokesman for BAT. Indeed in the past Japan Tobacco and PMI couldn’t keep up with the demand for their products, and in regards to this Roberta Palazzetti, president of BAT Japan, said that they are learning from the problems faced by their competitors, adding “We are not expecting to have a capacity issue, we have enough capacity to cover the Japanese market.”