From: Vaping Daily
A New Player
Korean customs officials cite the ever-growing popularity of the IQOS device, which was launched in South Korea in June 2017, as the cause of all these increases in tobacco imports. The data does seem to prove their assumptions.
The IQOS device, created and marketed by Philip Morris International, is an electronic device that offers users a smokeless experience through heat-not-burn technology that heats tobacco inserts, known as HEETS, to deliver a feeling similar to that of smoking a traditional cigarette.