Editor’s Note: See, Is the Internet a Tobacco Product?
FDA endorses new smartphone app to help people quit smoking
A newly FDA approved no-smoking program is adopting a digital approach, and will be helping smokers quit the deadly habit via a smartphone app.
The start-up called Carrot, is launching its smoking cessation program called Pivot, which “combines innovative mobile-sensor technology with the best evidence-based clinical strategies, and delivers them via a simple, accessible smartphone app.“
The program will also include an FDA approved at-home sensor system which pairs up with smartphones via Bluetooth to track carbon monoxide levels, and a virtual coaching program to promote behavior change. The company’s President and CEO, David S. Utley M.D., said that their goal was to deliver the first “scalable, evidence-based smoking cessation program that can be delivered via a smartphone.”