The regulatory agency’s new rules are a huge threat to e-cig’s survival, but this hidden danger may be even bigger.
A heavy burden on the industry
All of the above is of no consequence to the FDA, which treats e-cigs just like regular cigarettes anyway. The regulations will be so onerous and costly, that it’s expected only the largest tobacco companies will be able to comply. Even by the agency’s own estimates, it will cost e-cig manufacturers several hundred thousands of dollars per product and take 5,000 hours to comply. Third-party estimates, however, put the cost closer to $3 million to $20 million per product.
Additionally e-cig makers have to register with the FDA, after which the regulatory agency will begin a two-year review of their products and determine those that will be allowed to survive and which ones will be banned. Vape store owners expect that within two years, the industry will be destroyed.