By Melissa Vonder Haar, Tobacco Editor, CSP
But retailers are not necessarily embracing every new product with open arms. And for good reason. “The c-store channel has had its fair share of challenges,” Wiesehan says.
One major challenge is regulatory uncertainty. What good is an exciting and innovative new product if it’s doomed to be pulled off the shelves once FDA regulations go into effect? (The final regulations had not been announced at the time this article was written.)