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The OMB has hired a marketing group for three e-government projects. The company, Edelman Public Relations of New York, will create a strategy for E-Authentication, International Trade Process Streamlining and Recreation One-Stop. If successful these plans could be used for at least seven more initiatives.
“These are among the projects that are ready to graduate, so to speak,” said Karen Evans, OMB’s administrator for IT and e-government. “They are technically done and now their issues are just about utilization.”
“[OMB deputy director for management] Clay Johnson asked whether it makes sense for agencies to be marketing experts or hire someone do that,” she said. “This is a bit different than how we traditionally put up services.”