01/24/07 FCC Issues Rule To Ban Website Addresses On Kid Commercials
The FCC has issued a new rule that will prohibit broadcasters from displaying website address that contain links to commercial content. The agency's decision is based on a belief that broadcasters have been using kid's commericals to advertise website that contain commerical advertising.
"The Federal Communications Commission decreed that during shows geared toward children age 12 and under, cable and broadcast operators may not display addresses for Web sites that contain any links to commercial content. The rules took effect on January 2."
"The new rules came about because regulators were concerned that some broadcasters were using children's programming as a billboard for addresses to Web sites "established solely for commercial purposes"--and thus sneaking around federal law."
To learn more go to: http://www.nytimes.com/cnet/CNET_210...=1&oref=slogin