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Jun
30

The New Technology Advertisers Use to Track Everything You Do

From: Money

The FTC is currently accepting public comments on the tracking programs.

Several years ago, you may have reached the Internet through only a desktop or laptop computer, where advertisers could gather information on your activities and interests through cookies that tracked the places you visited online.

Today, you may be using a laptop, a tablet, a mobile phone and a desktop to roam the Web. Add a wireless fitness gadget or other connected device and it gets very challenging for companies to seamlessly track where you’ve been and to judge the effectiveness of their online advertisements.

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