Editor’s Note: Public health officials have an historic opportunity to end tobacco use by embracing non-combustible products such as IQOS. Will regulators seize the opportunity or will they allow ideological opposition to win?
END OF SMOKING? Tobacco giant ready to STOP selling cigarettes in Britain
MARLBORO is set to be consigned to history after a tobacco giant pledged to set an end date for the sale of cigarettes in Britain.
Dr Moira Gilchrist, vice president of science and public communications for Philip Morris International (PMI) told MPs today that the company is ready to stop selling traditional tobacco products and move on to safer options.
Dr Gilchrist said that the advent of alternatives such as e-cigs and Philip Morris’s heat-not-burn IQOS device meant that it could send an end date for cigarette sales if the Government is prepared to open talks on an end date.